Italy's favorite flatbread sandwich shop comes to midtown

 

Piada, a local favorite, opened its second location in the CitiCorp building with a completely new design & eating experience.

We designed the original brand for Piada, along with its color scheme, signage, menu boards, and interior environment, making it one of the most popular destinations in the neighborhood.

 

 

The identity design focused on being clean & simple

This rendered view shows the initial design concept for the service counter

The interior is warm & inviting, with a communal table at the center of the space and large-scale graphics on the curving wall